Custom software
Custom business software: when you need it and what it costs
Custom business software makes sense once your spreadsheets have multiplied, the same piece of information gets retyped by hand in three different places, and only one person in the company actually knows how the process works. A focused MVP built around the workflow that hurts the most costs 8,000 to 20,000 euro. A fuller system runs from 20,000 euro up.
I am writing this because it is the question I hear right after the one about website pricing: "the site is fine, but what I really need is something to manage my orders." Or shifts, or inventory, or customer files. Almost always, the person asking already has something in place, except that something is a shared spreadsheet passed around on WhatsApp, and nobody is sure anymore which version is the right one.
The signs you have outgrown spreadsheets
It is not about how old your spreadsheet is. It is about how much it costs you, every single week, to keep it standing.
| Sign | What it looks like day to day |
|---|---|
| Scattered data | The same customer lives in three different files, with three different phone numbers |
| Double entry | An order gets written on paper, then on a spreadsheet, then sent again on WhatsApp |
| Bus factor of one | Only Mark knows how the shift spreadsheet works, and Mark is on holiday |
| Software you work around | The system exists, but half the team still runs on spreadsheets because "it is faster" |
| Repeating errors | The same calculation mistake shows up every month, in the same spot |
If two or three of these rows sound familiar, the problem is not that the people you work with are disorganised. It is that the tool you are all using has stopped fitting how much you have grown. A spreadsheet used to be enough. Now it takes more energy to maintain than it saves.
Where to start: the MVP, not the perfect system
The first mistake I see, and it is an understandable one, is wanting to build the system that handles everything at once: orders, inventory, invoices, customers, reporting. What comes out of that is a project that costs three times as much, takes months before anyone can actually use it, and then runs into some detail nobody planned for, because nobody had used the real thing yet.
I prefer to start with a single question: which one process is costing you the most time or money right now? That, and only that, becomes the first piece to build. Done properly, tested with the people who will use it every day, in your hands within a few weeks rather than by autumn. Then the second piece gets added, and the third, based on needs that show up once the tool is actually in use, not on ones guessed at a desk.
This approach has an advantage rarely said out loud: if you realise after the first module that the priority was actually something else, you have lost a few weeks, not a year of development.
What custom business software costs
The ranges are wide here too, for a specific reason: "business software" covers both a two-screen tool that replaces one spreadsheet, and a system with several modules, user permissions, reporting and outside integrations.
| Type of project | Price band | What it includes |
|---|---|---|
| Focused MVP | 8,000 – 20,000 € | One workflow, done properly, with the real people who will use it |
| Fuller system | 20,000 – 40,000 € and up | Several modules, permissions, reporting, integrations |
| Maintenance and evolution | monthly retainer or hourly | Fixes, new features, support when it is needed |
Within either band, the factor that moves the price the most is integrations. Business software that lives on its own, with just its own data, is the cheaper version. Software that has to talk to electronic invoicing, to the accountant's own system, to an e-commerce store or a physical warehouse, means studying each connection on its own terms. There is no universal cable that plugs them all in together.
The integrations that drive the price up
Four items come up in nearly every project I take on, and it is worth knowing them before you ask for a quote, not after.
- Electronic invoicing. Invoices have to be generated, sent and stored in the format tax authorities require: not a detail, a legal requirement with its own technical logic.
- Accounting software. If your accountant already works on a specific platform, your system has to export or sync data in a format that platform understands.
- E-commerce. Orders, stock levels and customers have to stay in sync between the online store and the internal system, or you end up selling things you no longer have.
- Warehouse and inventory. If you move physical stock, the system needs to know in real time what is actually on the shelf, not what the last count said two months ago.
Every added integration means more development, more testing, more upkeep down the line. Adding them is fine, but each one carries roughly the weight of its own small module in the price.
The risks of doing it, and of not doing it
The most common risk when building custom business software is handing it to someone who treats it like any other project, without really understanding how your business runs day to day. The software that comes out of that works on paper and falls apart the first time someone uses it for a case the quote never covered.
The opposite risk, staying on spreadsheets and WhatsApp for too long, is less visible but costs more: hours lost every week retyping data, mistakes nobody catches until they cost a customer, and growth held back because the current setup cannot carry the workload anymore. It is not a breakdown you can see. It is a cost that builds up quietly.
How to get started
If two or three signs from the first table sound like your business, it is worth asking two questions before you even request a quote: which process costs you the most time today, and who in the company understands it best? The answers matter more than any feature list.
The services page covers custom software projects alongside websites. If the real question is still one step earlier, whether the answer is a website, a web app, or actual business software, I cover that here: website vs web app. And if you want the full breakdown of how a software project reaches a specific number, I wrote about it in how much does custom software cost.
Frequent questions
- When do you actually need custom business software?
- When your data lives across several spreadsheets, the same piece of information gets retyped by hand in two or three places, only one person in the company knows how a process really works, or you find yourself working around the software you already have instead of using it.
- What does custom business software cost?
- An MVP focused on the workflow that hurts the most, built to fit your business, costs 8,000 to 20,000 euro. A fuller system, with more modules and integrations, runs from 20,000 euro up. Maintenance is billed either as a monthly retainer or hourly, depending on how much the system keeps evolving.
- Why start with an MVP instead of building the full system?
- Because a system meant to do everything tends to do nothing well, and it costs twice as much before you even know whether it works. An MVP solves the problem costing you the most time today, puts it in front of the people who will use it daily, and grows from what they actually need next.
- Does custom business software integrate with invoicing, accounting or e-commerce tools?
- { "Yes, and that is often what decides the price": { " Electronic invoicing, accounting software, e-commerce and inventory systems each have their own API, with very different levels of reliability and documentation": { " Every integration has to be designed and tested on its own": "it is never a switch you flip, it is a piece of work in itself." } } }
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